In 2011 (when Groupon was still hot) we analyzed the market for group deals. Our goal was to add more facts to the ongoing discussion.
We found a rapidly expanding business which we estimated to be worth over 100 million in the Netherlands alone.
We were one of the first to indicate the down-side of the business:
During our research we found that companies like Groupon in order to expand that fast needed to depend more on selling products,thus moving away from their original succes formula.
Read the original press release here
Gettings / Telefonica Germany
Gettings is the German location based couponing app that is used millions of users across Germany.
Claudius Gramse, head of business Development at Gettings
Retail Intelligence Lab managed to double the week-to-week retention rate of our users. Apart from this they contributed significantly to our Beacon project in which he examined ROI effects of various engagement campaigns. Retail Intelligence Lab is very knowledgeable and it’s great fun working with him.
Asics/ Onitsuka Tiger
In 2011 This Memento did a rebranding study for Asics in multiple cities in Europe. We helped them out with the qualitative interviews:
"I worked with Sewdath (the Retail Intelligence Lab team) on a Onitsuka Tiger project to help on their brand positioning. He helped with the set-up of the discussion guide, recruiting, guiding the client team and interviewing consumers in Berlin and Milan.
He also actively participated in a brainstorming session with the client. He was a great professional to work with, proactively bringing in his expertise, creativity and network to the project. I would not hesitate to work with him again or recommending you could work with him for your branding projects."
Jason Fulton, Former Consumer Insights Manager Nike/ Founder This Memento